For centuries, consumers have ignored the bitter taste in their quest to consume the nutrient dense Bitter Melon. Now, CARELA lets you enjoy a nutrient dense superfood, with a clean, refreshing taste.
Nourish your body daily with nutrient dense Bitter Melon . . . and rejoice, because CARELA’s Bitter Melon tastes phenomenal! Your nutrient dense superfood, with none of the bitterness!
Bitter Melon is a superfood that is regularly consumed internationally by sugar-conscious consumers. We know Bitter Melon has its place among the other superfoods you are aware of. We’re on a great journey together!
Our journey began in 2013 and it has been wonderful ever since. Product development took two long years of careful, meticulous planning, to ensure our consumers have marvelous tasting tea & beverages.
In 2015, CARELA became an internationally recognized Bitter Melon tea brand with two senior management teams: one in Westport, Connecticut, U.S.A. and the other in Colombo, Sri Lanka. Together, these two teams are rapidly growing CARELA in the United States, parts of Asia, the Middle East, and to a lesser extent, Europe.
CARELA was featured as an Innovation Highlight at the 2015 Gulfood Show in Dubai, arguably the largest food show in the world.
CARELA’s Senior Management Team in Sri Lanka are Tea Masters who have expertly manufactured and traded tea since 1963. This supremely knowledgeable group ensures a robust and sustainable CARELA supply chain with pure ingredients and a CarbonNeutral® manufacturing process.
CARELA’s Senior Management Team in Sri Lanka is actively promoting ethical values and human rights principles oversees. We are committed to supporting and respecting the protection of locally & internationally proclaimed human/employee rights. For this, we rely on the ILO conventions, national & international laws and regulations.
As a sustainably conscious company, we take pride in being a responsible organization that contributes positively to the environment. When you drink CARELA Tea, you are helping contribute to small hold tea farmer incomes and also to the protection of Sri Lanka’s wetland rainforest buffer zones.
Finally, our Sri Lanka Management Team personally coordinates a Scholarship Program to help needy children in Colombo. Our aim is that no child should discontinue their education due to poverty. In conjunction with other tea manufacturers, we offer scholarships for under-privileged children from 23 schools in the Colombo area to educate them up to G.C.E. (O/L) or G.C.E. (A/L). Scholarships are awarded to one child of an employee who is drawing Rs. 12,000 or less per month.